If it seems as though more and more women are running their errands (and not just their half marathons) in moisture-wicking high impact leggings, it’s probably because it’s true. The athleisure trend (which is synonymous with really comfortable clothing that also functions as workout apparel) is hotter than ever and now, some savvy beauty and cosmetics brands are taking notice by offering “athleisure makeup” that you wear to the gym. Click on this Fast Company article to see if I think this is a fast-fading fad or a fact of the future.
Is Athleisure Makeup Worth the Hype? My Thoughts in Fast Company Magazine
February 8, 2017